I hit a speed bump and went flying over my handlebars. I laid in the middle of the road calling for help scared, hurting, and had chipped my front 2 grown-up teeth.
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After what felt like forever a lady came out of her home to help me and she shared that she didn’t realize at first that I needed help she thought I was just another kid playing with others outside.
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I was 8 years old when I found out… people don’t take the word help seriously.
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Prepping for college I took many self-defense classes for women and in those classes, I learned that you are supposed to yell “Fire” which will get more people to react quickly if you are ever in a harmful situation.
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Your “I help” statement is not getting folks to act quickly and honestly doing more harm than good for your brand. Especially if you are a consultant… because it just looks like all the others who came to play on [insert social media platform here]. If you want to land 6-figure clients you have to do what it takes to light a fire and get people to take action quickly by solving a specific problem they are facing.
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On Thursdays I am teaching my “I help” Statements are Ordinary webinar live at 4 pm PST. If you are ready to find the difference between ordinary and extraordinary sign up here.
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If nothing else… I hope you learned a safety tip in the event you are ever alone and need immediate help. Summer is fun, but its more fun when you are safe!