“That’s so you.”

You’ve heard it before.
Maybe in passing. Maybe in a DMs. Maybe from a client who didn’t even realize they were handing you gold.

But what if the thing someone casually said about you—the part they loved about working with you—was actually the seed of your entire brand?

That’s what happened to Lissa Blackaby Forrester, the founder of Cheerful Persistency, who joined me for a recent episode of The Luxe Leap podcast. And what unfolded in her story is something every woman consultant needs to hear—especially if you’re craving clarity in your message or power in your positioning.

You Don’t Need to “Find Your Brand”—You Need to Claim It

Lissa had spent years in the agency world, working with powerhouse clients like Nike and Intel, running business development, raising her kids, and navigating the demands of growth and grace in equal measure.

But the brand she eventually built wasn’t dreamed up in a strategy session.

It was reflected back to her—in one simple, off-the-cuff phrase from a client she’d been casually checking in with over the years:

“You’re just so… cheerfully persistent.”

And just like that, everything clicked.

She trademarked the phrase, named her company, and finally gave language to what had made her stand out all along.

Not a funnel. Not a trend. Not a manufactured persona.
Just… truth. Seen. Claimed. Shared.

The Brand Breakthrough You’ve Been Waiting For Might Already Be In Your Inbox

Here’s why this matters to you, my fellow Champagne Consultant:

Too many women are trying to build brands from the outside in—chasing formulas, scrolling for inspiration, endlessly editing their tagline like it’s the thing holding them back from million-dollar clarity.

But the real magic?

It’s in the moments—not the mood boards.

That offhand compliment.
That consistent comment.
That thing your best clients say when they’re trying to explain why they keep coming back to you.

That is your brilliance.

And when you own it unapologetically, you stop sounding like everyone else—and start building a brand that breaks through noise, barriers, and yes, even glass ceilings.

Extraordinary Brands Aren’t Invented. They’re Remembered.

What made Lissa’s story hit so deeply—beyond her delightful presence and her absolutely fire follow-up energy—was this:

She didn’t wait for perfect timing or permission.

She took a phrase that resonated, let it root, and let it rise.

Because when your brand is a true reflection of who you are—when it speaks with the voice of someone who knows her worth—everything gets easier:

• You stop trying to convince the wrong people.
• You attract clients who value how you show up.
• And you create a business that feels as effortless as it does profitable.

That’s the gateway to uncommon wealth.
That’s the difference between a “good brand” and an extraordinary one.

And that, my friend, is the kind of brand that chooses Champagne Clientele—because it was built to.

Want to Hear the Full Story?

If you’re still hunting for the words that make your brand unforgettable…
If you’ve ever wondered whether the thing that makes you “different” is actually your greatest strategic asset…
Or if you just need to hear from a woman who turned a casual compliment into a captivating brand?

Then pour a glass and head over to this week’s episode of The Luxe Leap podcast.

Lissa and I talk about:

• How to recognize your brand-defining moment (spoiler: it’s probably already happened)
• Why cheerfulness is an underrated sales strategy
• And how to follow up without feeling pushy, salesy, or off-brand

Listen to “Cheerful Persistency: Building Connections in Business” with Lissa Blackaby Forrester now
Because sometimes the key to your next leap isn’t more effort.
It’s permission to be seen for who you already are.