You know the moment.

You’re walking into another leadership meeting, armed with insights that could change the business. But what you get in return is polite nods, performative allyship, and a silent knowing in your gut: “They don’t get it. And they probably never will.”

That was Shari Dunn’s breaking point.

Not a whisper of burnout. Not a branding brainstorm. A breaking point.

She was sick and tired of being sick and tired.

And instead of pouring that brilliance into another misaligned boardroom, she poured it into herself. Into the foundation of her own consultancy. Into the reactivation of a name that had once lit up her LA production company:

I.T.B.O.M.

I’m The Boss of Me.

It wasn’t about personal branding. It was about personal sovereignty.

This is where most Luxe Leap listeners lean in. Because if you’re a woman consultant ready to serve Champagne Clientele, this is more than a good story. It’s a mirror.

Shari’s story on the Luxe Leap podcast isn’t just about building a brand. It’s about reclaiming your right to build one that doesn’t apologize for your power.

In our conversation, she shared the moment she decided to exit the status quo and step into her own authority. Not because she had it all figured out, but because she knew the systems she was operating in weren’t built for her to thrive.

And like many of you, she didn’t leap alone. She was nudged forward by other women who saw her brilliance long before the business world caught up. That is the power of aligned community.

And it’s exactly what building an extraordinary brand does.

When you brand with precision, elegance, and strategy, your authority becomes undeniable. You stop asking for a seat at the table and start designing the room.

Shari didn’t just rebrand. She rerouted legacy.

Today, she consults with global brands, influences international DEI strategy, and leads a movement through her groundbreaking book, Qualified. Her story is a masterclass in what happens when Black women decide to stop waiting for recognition and start building resonance.

And the same is available for you.

Because at a certain level, brand is not just a business asset. It’s a liberation strategy.

It’s how we shatter glass ceilings without splintering ourselves.

It’s how we create uncommon wealth with uncompromising values.

It’s how you go from “they don’t get it” to “they’ll pay for it.”

If you’re navigating your own Luxe Leap, Shari’s episode is one to bookmark, revisit, and pour a glass to. Because this isn’t just a rebrand. It’s a revolution.

Listen to her full story on The Luxe Leap podcast and remember: the brand you build is the legacy they remember.