“You don’t have to go it alone. Design your support system with the same intentionality you bring to your brand.”
There’s a specific ache that comes with leading a business as a woman.
It’s the kind of quiet ache that doesn’t show up in your calendar, but creeps in during the in-between moments—the scroll between Zooms, the silence after a launch, the wine-pour before another solo strategy session.
It’s not burnout. You’ve handled worse.
It’s not failure. You’re doing the damn thing.
It’s isolation.
And it’s one of the most under-addressed reasons high-achieving women consultants stop showing up boldly in their business… or worse, shrink their brand to match the size of their support system.
The Luxe Lie: “I Should Be Able to Handle This Alone”
On a past episode of The Luxe Leap podcast, I sat down with Lissa Blackaby Forrester, founder of Cheerful Persistency and long-time agency biz dev queen, to talk about something that rarely makes it into marketing plans but makes all the difference in how we sell, scale, and show up: connection.
Lissa shared candidly about the moment she realized she needed more than grit to grow.
“There was a moment this year,” she said, “where I just felt… like I had no friends. And that wasn’t true. But in that moment, it felt real. That’s what loneliness does.”
Sound familiar?
For Champagne Connection ladies reading this—you know, the women who juggle teams, timelines, toddlers, and tight turnarounds—this is the part that hits hardest.
You’re the one they come to.
But who do you go to?
Success Shouldn’t Feel This Isolating
Building an extraordinary brand doesn’t just take courage—it takes community. And yet, somewhere along the road to premium positioning, many women consultants fall into the trap of hyper-independence.
The myth: “I’m building a luxe brand, so I must have it all together.”
The truth: The more elevated your brand becomes, the more intentional your connections must be.
Because here’s what no one tells you when you’re scaling toward Champagne Clientele:
- Luxury doesn’t mean loneliness.
The women who build empires don’t do it from a bubble. They do it from a well-curated circle.
- Consistency doesn’t come from willpower alone.
It comes from systems and support—and yes, that includes voice notes to biz besties and spontaneous midday walks.
- Extraordinary brands are built by extraordinary women who know when to ask for more than strategy.
They ask for presence. For space. For being seen in the mess and the magic.
Lissa’s advice?
“You’ve got to create your own water cooler moments. Reach out. Build your tribe. Stop waiting to be invited—start curating who gets access to you.”
Connection Is a Business Strategy
Let’s be clear: we’re not talking about networking in stilettos and swapping pleasantries over lukewarm coffee. We’re talking about creating real intimacy and real alignment with those who remind you who you are—especially when the algorithm isn’t.
This is the part that actually shatters glass ceilings:
💎 A woman who leads from fullness.
💎 A brand that reflects her wholeness—not just her highlight reel.
💎 A business built not on vanity metrics, but values and real, aligned connections.
And when she does that?
That’s when she starts attracting the kind of clients who choose her—not because she was everywhere, but because she was unforgettable in the right places.
Ready to Trade Isolation for Intention?
Your brand is too extraordinary to grow in a vacuum.
If you’ve been craving more meaningful conversations, more bold action, and more behind-the-scenes truth about what it really takes to build a luxe, high-value brand—then you’ll love this episode of The Luxe Leap with Lissa Blackaby Forrester.
We go deep into:
- How to design your own support system as a solo leader
- What cheerful persistency looks like in high-end sales
- Why nurturing your network is your revenue strategy
- And how to stay inspired and visible—even on the hard days
✨ Pop the cork on connection—and give this episode a listen.
🎙️ Listen to Lissa’s episode of The Luxe Leap now
