“Your next client isnโt out there. Sheโs already in your inboxโyou just havenโt followed up.”
Letโs talk about a different kind of sales strategy.
No algorithms.
No funnels.
No cold pitches wrapped in performative LinkedIn pleasantries.
Justโฆ a human.
With a name.
Who already knows you.
And is just waiting for you to reach out.
This came up in a powerful way on a recent episode of The Luxe Leap podcast when I sat down with the effortlessly magnetic Lissa Blackaby Forrester, founder of Cheerful Persistency and longtime agency biz dev whisperer.
She shared a story that stopped me in my tracks.
Because it wasnโt about flashy branding or a viral moment.
It was about a strategy so simple, so human, and so effectiveโit helped someone land the biggest client of their agencyโs history.
All from twenty check-in messages.
And zero ad spend.
Letโs get into it.
The Truth Bomb That Shifted the Room
Lissa was serving on the advisory board of a digital agency whose ownerโletโs call him a well-connected, charismatic kind of guyโwas struggling with declining sales.
Every quarter, same story: revenue down, clients ghosting, new business nowhere in sight.
And finally, Lissa did what only a real one will do.
She asked: โWhat are you actually doing to connect with the people who already know, love, and trust you?โ
He blinked.
Paused.
And admitted: โIโm not.โ
So she challenged him.
Send a simple check-in message to 20 VPs of Marketing in your network.
No pitch. No offer. Justโฆ โHey, itโs been a while. Can we catch up?โ
Four days later?
He had three new proposals in play and had landed the agencyโs biggest client ever.
Sales Is Not About Chasing. Itโs About Reconnecting.
What Lissa teachesโand what we doubled down on in the episodeโisnโt revolutionary in concept. But itโs radically underused in practice.
Especially by women.
Because somewhere along the way, weโve been trained to believe that following up feels like begging.
That checking in makes us annoying.
That sales is pushy, unless itโs perfectly packaged and automated.
But the truth?
โจ Sales is service. And follow-up is how trust gets built.
You donโt need another strategy to get visible.
You need a system to stay remembered.
This Is What Champagne Consultants Do Differently
Hereโs why this matters to you if you’re a woman consultant aiming to break into premium territory and attract Champagne Clientele:
- Youโre not starting from scratch.
You have relationshipsโpast clients, warm leads, power partnersโwho already see your value. You just havenโt been top of mind lately.
- You donโt need a 12-step funnel to earn high-ticket work.
You need a systemized way to reach out, check in, and stay present. A Luxe touchpoint, not a marketing avalanche.
- You can make it feel luxe, aligned, and personal.
This isnโt about copy-paste spam or sending out desperate โjust checking inโ emails. This is about high-touch, high-integrity outreach that builds authority and trust over time.
And letโs be honestโฆ
Most of us would rather spend three hours perfecting a Canva post than spend 30 minutes sending thoughtful messages to people who actually have the power to hire us.
But the Canva post wonโt close the deal.
Your message might.
Build an Extraordinary Brand That Follows Up Like a Pro
At the core of every extraordinary brand is a powerful rhythm of connection.
Itโs not just about what you say on your websiteโitโs about what you do behind the scenes.
And if you’re serious about building a brand that doesnโt just look the part but commands attention and closes deals, your follow-up game canโt be left to chance.
High-level women donโt โwing it.โ
They track it.
They automate the repeatable.
They personalize the meaningful.
And they never underestimate the power of a well-timed โHow are you?โ
Because glass ceilings donโt shatter from strategy decks.
They shatter when a woman makes the first moveโagain and againโuntil sheโs not just visible, but unforgettable.
Want the Full Story (and the Swipe-Worthy Script)?
Lissa and I cover it all on this weekโs episode of The Luxe Leapโfrom how she helped land that dream client, to the exact words she uses to turn a check-in into a conversation that leads to cash.
? Listen to the episode here
If youโve been sitting on a goldmine of warm leads, this episode will light a fire under youโin the most joyful, cheerfully persistent way possible.
Go ahead, pop the cork. Itโs time your brilliance followed up.
