“Your next client isn’t out there. She’s already in your inbox—you just haven’t followed up.”
Let’s talk about a different kind of sales strategy.
No algorithms.
No funnels.
No cold pitches wrapped in performative LinkedIn pleasantries.
Just… a human.
With a name.
Who already knows you.
And is just waiting for you to reach out.
This came up in a powerful way on a recent episode of The Luxe Leap podcast when I sat down with the effortlessly magnetic Lissa Blackaby Forrester, founder of Cheerful Persistency and longtime agency biz dev whisperer.
She shared a story that stopped me in my tracks.
Because it wasn’t about flashy branding or a viral moment.
It was about a strategy so simple, so human, and so effective—it helped someone land the biggest client of their agency’s history.
All from twenty check-in messages.
And zero ad spend.
Let’s get into it.
The Truth Bomb That Shifted the Room
Lissa was serving on the advisory board of a digital agency whose owner—let’s call him a well-connected, charismatic kind of guy—was struggling with declining sales.
Every quarter, same story: revenue down, clients ghosting, new business nowhere in sight.
And finally, Lissa did what only a real one will do.
She asked: “What are you actually doing to connect with the people who already know, love, and trust you?”
He blinked.
Paused.
And admitted: “I’m not.”
So she challenged him.
Send a simple check-in message to 20 VPs of Marketing in your network.
No pitch. No offer. Just… “Hey, it’s been a while. Can we catch up?”
Four days later?
He had three new proposals in play and had landed the agency’s biggest client ever.
Sales Is Not About Chasing. It’s About Reconnecting.
What Lissa teaches—and what we doubled down on in the episode—isn’t revolutionary in concept. But it’s radically underused in practice.
Especially by women.
Because somewhere along the way, we’ve been trained to believe that following up feels like begging.
That checking in makes us annoying.
That sales is pushy, unless it’s perfectly packaged and automated.
But the truth?
✨ Sales is service. And follow-up is how trust gets built.
You don’t need another strategy to get visible.
You need a system to stay remembered.
This Is What Champagne Consultants Do Differently
Here’s why this matters to you if you’re a woman consultant aiming to break into premium territory and attract Champagne Clientele:
- You’re not starting from scratch.
You have relationships—past clients, warm leads, power partners—who already see your value. You just haven’t been top of mind lately.
- You don’t need a 12-step funnel to earn high-ticket work.
You need a systemized way to reach out, check in, and stay present. A Luxe touchpoint, not a marketing avalanche.
- You can make it feel luxe, aligned, and personal.
This isn’t about copy-paste spam or sending out desperate “just checking in” emails. This is about high-touch, high-integrity outreach that builds authority and trust over time.
And let’s be honest…
Most of us would rather spend three hours perfecting a Canva post than spend 30 minutes sending thoughtful messages to people who actually have the power to hire us.
But the Canva post won’t close the deal.
Your message might.
Build an Extraordinary Brand That Follows Up Like a Pro
At the core of every extraordinary brand is a powerful rhythm of connection.
It’s not just about what you say on your website—it’s about what you do behind the scenes.
And if you’re serious about building a brand that doesn’t just look the part but commands attention and closes deals, your follow-up game can’t be left to chance.
High-level women don’t “wing it.”
They track it.
They automate the repeatable.
They personalize the meaningful.
And they never underestimate the power of a well-timed “How are you?”
Because glass ceilings don’t shatter from strategy decks.
They shatter when a woman makes the first move—again and again—until she’s not just visible, but unforgettable.
Want the Full Story (and the Swipe-Worthy Script)?
Lissa and I cover it all on this week’s episode of The Luxe Leap—from how she helped land that dream client, to the exact words she uses to turn a check-in into a conversation that leads to cash.
? Listen to the episode here
If you’ve been sitting on a goldmine of warm leads, this episode will light a fire under you—in the most joyful, cheerfully persistent way possible.
Go ahead, pop the cork. It’s time your brilliance followed up.
