Let’s talk about the real heartbreak behind brilliance.
It’s not the grind. It’s not the late nights.
It’s not even the steep learning curves or the years you spent “proving” you were ready.
The real heartbreak?
When you realize you helped everyone else rise…
but never gave yourself the same spotlight.
On a recent episode of The Luxe Leap podcast, I had the absolute honor of chatting with Lisa Bragg—former journalist, powerhouse speaker, and author of Bragging Rights.
She dropped a truth bomb I haven’t stopped thinking about:
“I helped everyone else build their brand on YouTube… but I never built mine.”
Whew. Let that sit in your soul for a moment.
Because if you’re a woman consultant?
That might be your story too.
The Cost of Playing the Support Role for Too Long
Lisa didn’t just show up at the start of the content revolution—she was shaping it. She was producing videos when YouTube was still a toddler. She was elevating experts before “personal brand” became a buzzword.
But in all her brilliance, she made the same mistake so many high-achieving women do:
She built a business.
She built other people’s careers.
She built credibility for clients, companies, and causes…
But not for herself.
“I was tied to the title of my company,” she told me. “Not to Lisa.”
Sound familiar?
It’s the consultant’s trap.
We become so good at helping others shine, we forget we were meant to be stars, too.
Here’s the Truth: Your Name Deserves to Be Its Own Brand
Let me be clear—your zone of genius isn’t a side note.
It’s the headline.
You’re not here to be the hidden hand behind other people’s breakthroughs forever.
You’re here to:
- Build an extraordinary brand that positions you as the authority.
- Command premium pricing without justifying every deliverable.
- Attract Champagne Clientele who value your voice, not just your services.
And most importantly?
To step into the uncommon wealth that comes from being unforgettable.
Lisa’s confession wasn’t just a moment of vulnerability—it was a mirror.
How many women consultants are sitting on a treasure chest of wisdom, experience, and credibility… but still waiting for permission to package it as a premium brand?
It’s Not Too Late to Turn the Spotlight Inward
The good news? You’re not behind.
You’re right on time.
Lisa didn’t build her personal brand when YouTube started—but she did build it.
She wrote the book. She took the stage. She claimed her name.
And she’s teaching others how to do the same—with strategy, with clarity, and without shame.
Because here’s the truth:
You don’t owe anyone your invisibility.
If you’ve built for everyone else and left yourself out of the masterpiece, this is your sign to change that.
Let’s Make This Practical: 3 Ways to Step Into the Spotlight
If your brand still hides behind “we” statements or client success stories, try this:
1. Build a Brag Book
Start collecting your wins—big or small. Client praise. Contract renewals. Podcast features. Every time you say “that’s no big deal,” write it down. That is your deal.
2. Start Showing Up as the Face of Your Work
Your face belongs on your website. Your name belongs in your email signature. Your thoughts deserve space online. (And if that feels scary, it’s probably where the magic lives.)
3. Brag with Bravery
Lisa reminded us that bragging comes from a 1325 definition: “shine, shimmer, bravery.” You’re not boasting. You’re modeling self-love—and paving the way for others.
✨ Want More Like This? Listen to Lisa’s Full Story on The Luxe Leap Podcast
Lisa Bragg’s Luxe Leap is the roadmap for every woman who’s been the magic behind the curtain… and is finally ready to take the stage.
?️ Listen to the full episode here for the real talk on branding, bravery, and becoming unforgettable in your industry.
Because the truth is?
You’ve already earned your place in the spotlight.
Let’s build the brand that owns it.
