There’s a moment in every premium brand’s journey where you stop asking, “Will they choose me?” and start asking, “Do I choose them?”

On The Luxe Leap podcast, Amanda Rabideau—CEO of Promanda and founder of Arch Collective—shares the pivotal moment that redefined not just her business, but the standard she holds for every client relationship.

It wasn’t a six-figure launch or a viral campaign. It was a decision.

She fired a client.

Not in a rage-quit, burn-it-all-down way. But in a clear, empowered, this-no-longer-aligns-with-my-values way.

And it changed everything.

What Amanda discovered is something most women consultants know intuitively—but often delay honoring:

You cannot build an extraordinary brand while tolerating misaligned clients.

Because every “yes” to the wrong client is a “no” to your standards, your vision, your team’s peace, and your brand’s resonance. Especially when you’re building for Champagne Clientele—the ones who value discernment, not desperation.

Amanda’s decision gave rise to what she now calls the “No Asshole Policy.” A framework that isn’t just about who you reject—but about who you protect.

You protect your energy. You protect your creativity. You protect the sacred space where legacy gets built.

This is more than boundaries. It’s brand leadership.

By creating clear rules of engagement and getting unapologetically specific about who she’s for (and who she’s not), Amanda created the kind of clarity that magnetizes the right opportunities and repels the wrong ones—automatically.

It’s how you go from being “in demand” to being in command.

And it’s a powerful reminder for the woman consultant who’s scaling a business that reflects not just her expertise—but her values.

Creating an extraordinary brand means making bold moves behind the scenes that the world may never see—but your bank account, your team, and your nervous system will feel immediately.

It means saying: “This is how we work.” “This is how we lead.” “This is how we protect what we’ve built.”

It’s not just about being booked out. It’s about being built up.

For more of Amanda’s story—and how she’s redefining messaging with her AI company Promanda—tune into her episode on The Luxe Leap.

It’s for the woman who’s ready to go from exceptional service provider to extraordinary brand steward.

Because the clients who matter most? They don’t want you available. They want you aligned.