Why Inventing Your Role Might Be the Boldest Brand Move You Make
Let’s be honest—titles are tidy little boxes the world gives us to feel safe.
Coach. Consultant. COO. Strategist.
They tell people what we do. But they rarely tell the truth about who we are.
On The Luxe Leap Podcast, I interviewed Pamela King, a former teacher who walked away from the classroom—and the comfort of clarity—to create a role that didn’t exist yet. She didn’t wait for permission. She didn’t google the right title. She invented her own: Small Business Optimizer.
And in doing so, she did what every extraordinary woman brander must eventually do:
She stopped fitting in, and started standing out.
The Courage to Call Yourself Something New
Pamela didn’t have the typical credentials you’d expect from someone offering operational systems and scalable solutions. No MBA, no COO title. Just deep experience, smart instincts, and the heart of a teacher who could see the patterns—and fix them fast.
Instead of pretending to be someone else, she owned it.
She declared her lane.
And then, she named it.
“Small Business Optimizer” wasn’t SEO-perfect.
It wasn’t buzzword-approved.
But it was hers.
And you could feel the confidence radiating off of it.
Titles Don’t Build Authority—Clarity Does
Here’s the mindset shift that’ll unlock everything:
You don’t need to be qualified by tradition. You need to be positioned by truth.
Pamela didn’t need someone to knight her as “worthy.” Her work was already doing that. Her transformation from “teacher helping a friend” to six-figure systems whisperer happened the moment she branded herself with clarity instead of credentials.
That, my friend, is luxury-level positioning.
Because the Champagne Clientele?
They don’t chase the trendiest titles.
They invest in clarity, confidence, and results.
When You Name It, You Claim It
Every extraordinary brand starts with a bold declaration: This is who I am. This is what I do. And no one does it like me.
Pamela’s story is a reminder that your uniqueness isn’t a liability. It’s the luxury.
She didn’t try to blend in with the fractional COOs or executive-level consultants. Why? Because her dream clients aren’t looking for them. They’re looking for her. Someone who can build systems with empathy. Someone who understands their chaos and brings it back to calm. Someone who gets their vision—and then turns it into a process.
In branding, we call that category-of-one energy.
You don’t compete.
You magnetize.
You lead.
Your Extraordinary Brand Isn’t in a Resume—It’s in Your Resonance
The women I work with don’t just want to look legit.
They want to feel seen.
They want their brand to be an extension of their brilliance—not a watered-down, off-the-shelf version of what everyone else is doing.
That’s what Pamela created. Not just a title.
But a truth she could stand on.
And standing on that truth?
It’s how we shatter glass ceilings.
It’s how we build uncommon wealth.
It’s how we stop waiting for someone to give us authority—and start being the ones who create it.
You’re Not Here to Fit In. You’re Here to Lead.
So, tell me:
Are you hiding behind a generic label that keeps you small?
Or are you ready to invent the role your brilliance has been whispering about for years?
If you’re craving clarity on how to position yourself unapologetically—not just in your messaging, but in the market—go listen to my conversation with Pamela King on The Luxe Leap Podcast.
🎧 Listen now to Pamela King’s episode
It’s a masterclass in reclaiming your identity, realigning your brand, and realizing that the real magic?
It’s always been you.
