There’s a lie too many brilliant women have been fed:
“If you just keep your head down and do the work, you’ll be recognized.”
Lisa Bragg believed that once, too. She was told her last name was too much—Bragg? Really? The kind of name that makes people roll their eyes before you even speak. So, like many of us, she played it safe. Let her work “speak for itself.” Let someone else shine. Let the guy with half the strategy and twice the audacity take the spotlight.
Until one day, she realized: That spotlight wasn’t something she had to earn through exhaustion.
It was something she could claim—on purpose, with purpose.
And now? She teaches others how to do the same.
Lisa recently joined me on The Luxe Leap podcast to unpack how women consultants can transform from overlooked experts to undeniable authorities—all by reimagining what it means to “brag.”
The Hidden Cost of Humility
If you’ve ever flinched at the idea of self-promotion or whispered your wins instead of owning them out loud, this one’s for you.
Lisa’s story began in journalism, where she watched people decline interviews because they didn’t feel “ready enough.” Guess what happened when they finally said yes? They became the go-to subject matter experts in their industries. Booked panels. Landed promotions. Built influence.
Visibility, not perfection, was the catalyst.
Let me be clear: purposeful visibility is not vanity. It’s a leadership strategy.
It’s how you attract Champagne Clientele—clients who value excellence and are ready to pay for it.
And yet, how many times have you hidden behind a corporate title, a client’s success story, or your credentials while quietly hoping someone just notices?
Spoiler: hoping is not a strategy. Visibility is.
Visibility Builds Uncommon Wealth—But Only If It’s Intentional
One of the most powerful things Lisa shared during our conversation was this:
“I helped everyone else rise on video. But I never invested in my brand. I wasn’t building Lisa Bragg—I was building for others. I regret that now.”
Can you feel the sting in that truth?
If you’ve spent years behind the curtain making magic for clients, it’s time to ask:
Are you the invisible architect of everyone else’s success… while your own brilliance stays buried?
Let’s get specific.
Your brand isn’t just a logo and a clever tagline.
It’s your calling card for aligned, lucrative, legacy-making opportunities.
It’s how you:
- Attract clients who don’t need convincing.
- Charge premium rates without explaining your value 17 times.
- Build uncommon wealth—on your terms, not someone else’s playbook.
Extraordinary brands don’t whisper. They shimmer.
They’re built with strategy, substance, and style—so the right people can’t look away.
Shine. Shimmer. Bravery. (The Original Definition of Brag)
When Lisa researched the word “brag,” she found its 1325 origins:
Shine. Shimmer. Bravery.
Not arrogance. Not ego. Just justified self-love in action.
Sound familiar?
That’s exactly what we’re doing here in the Luxe community.
We don’t just help women consultants rebrand—we reposition them as category-defining experts who are unforgettable in all the right places. We don’t shout for attention. We shine so brightly, the right people are drawn in.
Because Champagne Clientele doesn’t chase. They choose.
Your Brand Deserves the Spotlight. Not Someday—Now.
If your strategy right now is “be good and hope someone notices,” I want to lovingly tell you—it’s not enough.
The glass ceiling doesn’t shatter from silence. It shatters when you show up and own your brilliance with the kind of confidence that turns heads and opens doors.
Lisa’s Luxe Leap wasn’t just writing a book (though Bragging Rights is a must-read). Her real leap was internal. She stopped apologizing for her shine. She built a brand that reflects her value. And now she teaches others to do the same.
That’s the invitation for you, too.
✨ Ready to Make Your Luxe Leap?
Listen to the full episode with Lisa Bragg on The Luxe Leap podcast—where we talk audacity, authority, and the art of showing up like the CEO you are.
Because you’re not building a business.
You’re building a legacy.
And legacies? They don’t stay quiet.
