There’s a moment in every woman consultant’s journey where her brand stops being a title… and starts becoming a tool for transformation.

For Shari Dunn, that moment came when the world was on fire.

After the murder of George Floyd, every headline was charged, every boardroom was shifting, and every brand that had once ignored equity work suddenly started paying attention. And in that window of chaos and opportunity, Shari didn’t just get a client. She got clarity.

The international brand Shark Ninja hired her to lead a groundbreaking DEI initiative—from executive coaching to global team interactions to embedding equity into product development. Not performative. Not peripheral. Core business strategy.

It was a turning point.

Not just because it was a big-name client (though it was). Not just because the work was rich and nuanced (though it absolutely was). But because it anchored a deeper knowing:

This is what happens when your brand aligns with your brilliance.

Shari didn’t shrink into the role of “diversity consultant.” She expanded into a trusted strategist, reshaping systems and guiding teams through complexity. She didn’t wait for an invitation to lead. She built her own room.

And if you’re a woman consultant reading this? Let this be your reminder:

Extraordinary brands don’t beg for seats. They command the table.

What Shari teaches us through her journey—and what she explores beautifully in her book Qualified and her episode on The Luxe Leap podcast—is that premium brand equity isn’t built by being palatable. It’s built by being powerful.

When you root your brand in your lived experience, your intellectual rigor, and your unshakable standards, you don’t just get more clients. You build a business that shatters glass ceilings and creates uncommon wealth.

The kind of wealth that’s not just financial—but cultural, intellectual, generational.

If you’re still trying to find your defining moment, maybe it’s time to stop waiting for one and start architecting it.

Listen to Shari’s full story—and the behind-the-scenes of what it really takes to lead with legacy—on her Luxe Leap episode. It’s not just an interview. It’s an invitation.

For the woman who already knows.