What if the words you’re using to describe your genius are the very thing standing in your way?

That was the revelation Kristin Belden had—and one many women consultants can relate to.

Kristin didn’t set out to build a business. She set out to reclaim her power.

After a traumatic exit from a former employer, she gave herself the gift of momentum and founded Belden Strategies—what she now calls her “accidental brand.” But what began as a necessary pivot soon became a purpose-driven path. And on her Luxe Leap episode, she shares exactly how.

Kristin is an evolution strategist. She supports women leaders navigating seismic shifts inside their organizations—not by offering surface-level solutions, but by asking sharper questions.

Because strategy without soul isn’t evolution. It’s ego.

Her journey highlights something many of us overlook: the critical role of brand language in how we’re received.

As she shared with Reland, Kristin once referred to herself as a “growth strategist.” But when a well-meaning colleague assumed that meant go-to-market or sales execution, it clicked.

That’s not what she does.

Kristin doesn’t optimize funnels or restructure sales orgs. She guides leaders through the unseen layers of transformation—what she calls the connective tissue of an organization. And once she owned that clarity, the right clients started listening.

Luxe Lesson: Words aren’t just tools. They’re thresholds.

And for women consultants in particular, the way you describe your work will either open the door to extraordinary clients—or keep you trapped in mid-tier rooms.

Kristin’s evolution—from vague language to premium positioning—mirrors a lesson we see often inside The BrandExtraordinary Method™:

When you stop marketing to everyone, you start magnetizing the few who matter most.

It’s not just about narrowing your niche. It’s about claiming your category.

Kristin’s clients aren’t “corporate leaders.” They’re women with a true north, on the edge of major organizational transformation. And the moment she articulated that, the brand aligned.

For the consultant who’s building her agency, her message, her movement:

Your words must match your wealth.

So if you’re tired of being misunderstood, overlooked, or underbooked—it might be time to rewire your resonance.

Kristin did. And the clarity changed everything.

Ready to hear the full evolution? Listen to Kristin’s episode on The Luxe Leap podcast and discover what’s possible when a woman gets honest about what she really does—and who she’s here to serve.

Because building an extraordinary brand isn’t just about growth. It’s about liberation.

➡️ Tap here to listen to her Luxe Leap.