Why Crying for Help Isn’t Working—And What to Say Instead

When Réland was eight years old, she flew over the handlebars of her bike, cracked her front teeth on the pavement, and lay there in the middle of the street—bleeding, scared, and yelling for help.

No one came.

Not because they didn’t hear her. But because, as one woman later told her, *”I just thought you were one of the kids playing.”

Years later, in a self-defense class, Réland learned the psychology behind that moment: People don’t respond to “help.” It’s vague. Unclear. It signals vulnerability—but not urgency.

But yell “fire”? People come running.

Because fire demands attention.

So does a woman who knows how to position herself.

The Branding Lesson Inside a Childhood Fall

What does this have to do with building an extraordinary brand? Everything.

Right now, too many brilliant women are yelling “help” with their messaging.

“I help businesses…” “I support leaders…” “I provide services for…”

And then they wonder why no one stops to listen.

But the truth is: vague positioning blends into the digital noise. It whispers in rooms that demand resonance.

When you brand like a fire alarm—clear, specific, unignorable—you stop attracting maybe clients and start magnetizing decision-makers.

Because clarity isn’t just chic. It’s profitable

Extraordinary Brands Don’t Beg to Be Noticed—They Burn with Purpose

This moment was more than just childhood trauma. It became a framework. A philosophy.

And it’s why The Luxe Leap exists: to help women like you stop waiting to be noticed—and start branding like the fire they are.

This is how glass ceilings shatter: with positioning that’s so precise, it feels like prophecy. With messaging that’s not desperate for attention but designed for discernment.

Because when your brand is built with this level of clarity, the right clients don’t just see your value. They trust it.

And trust? That’s the currency of uncommon wealth.

Your Positioning Isn’t a Plea—It’s a Power Play

You didn’t start your business to be tolerated. You didn’t fight your way into the room to blend in.

So stop branding like you’re asking for a favor. Start branding like the woman who knows the fire she brings will shift the temperature of every space she enters.

And if you’re ready to hear how this lesson unfolded live, in a raw and resonant conversation about leadership, legacy, and messaging that ignites—

Listen to the full episode of Samantha and discover why your brand needs to light a fire—not whisper for help.