I was reading an email from someone I follow the other day, and one line jumped out at me:
“Be polarizing. Tell the truth. But only if it’s actually your truth.”
The message hit me hard—not because it was revolutionary, but because it called out something I see all the time.
We’re constantly being told to be bold, be louder, get more followers, and capture attention at all costs. But here’s the truth: Trying to be something you’re not—whether it’s polarizing, controversial, or even just “bigger”—is the fastest way to undermine your brand.
What if, instead of striving for “more,” we focused on precision? What if you stopped guessing about what it takes to grow your business and started leading with clarity?
Why Big Metrics Aren’t the Answer
Here’s something I remind my clients: You don’t need millions of followers or likes to build an extraordinary brand. You don’t even need thousands.
There are 8.2 billion people in the world. If even 1% resonate with your brand, that’s 82 million people. And if 0.0001% of them actually become your clients, you’d still be wildly successful.
But let’s make it even simpler. You don’t need to market to the world; you need to connect with the few who matter. And that’s where your awareness number comes in.
The Moment It Clicked for Me
I’ll never forget the first time I truly felt in control of my business. For months, I had been spinning my wheels, trying to “get more visibility” and feeling like I was falling short.
One day, I took a step back and asked myself: What’s the actual number I need to hit my goals this month?
I sat down and did the math:
- My revenue goal was $20,000.
- I had a premium service priced at $5,000.
- That meant I needed to sign 4 clients.
- My sales process converted 1 out of every 5 consultations into a client, so I needed 20 consultations.
- To book those consultations, I knew I needed to engage with 200 qualified leads.
That was my awareness number: 200.
Suddenly, the fog lifted. I wasn’t chasing vague goals like “grow my audience” or “get noticed.” I had a specific, actionable target. And with that number in mind, I could focus on strategies that actually worked.
What’s Your Awareness Number?
Imagine what it would feel like to know your awareness number—the exact number of people you need to reach to hit your monthly revenue goals.
This clarity is what transforms your business from reactive to proactive. Instead of throwing spaghetti at the wall, you’re taking intentional steps toward your version of success.
Here’s why this matters:
- It simplifies your strategy. Knowing your awareness number eliminates overwhelm. You can focus on targeted, high-impact actions instead of trying to do everything at once.
- It builds confidence. When you see exactly how your efforts contribute to your goals, you start to trust your process.
- It attracts the right clients. Instead of casting a wide net, you’re engaging with the people who truly value what you offer—your Champagne Clientele.
Why Awareness Builds Extraordinary Brands
Here’s the thing about high-value clients: They aren’t impressed by flash or volume. They’re looking for precision, expertise, and authenticity.
When you focus on your awareness number, you:
- Get in front of the right audience. No more wasting time on people who aren’t a good fit. You’re targeting the clients who align with your values and are ready to invest.
- Build trust and authority. Your clarity and confidence make you stand out as a leader in your field.
- Create a bespoke brand experience. High-value clients want a tailored approach, and your precision allows you to deliver just that.
The Path to Uncommon Wealth
When you lead with precision, your brand becomes unstoppable. You’re no longer chasing trends or relying on guesswork. You’re building a business that scales with intention and creates opportunities for uncommon wealth.
And isn’t that why you started this journey in the first place? To shatter glass ceilings, build something extraordinary, and create the life you’ve always dreamed of?
Let’s Find Your Number
If you’re ready to stop guessing and start growing with clarity, I’d love to help you uncover your awareness number. Through my BrandStorm process, we’ll identify what’s working, what’s holding you back, and create a strategic plan to take your brand to the next level.
Your extraordinary brand is waiting—it’s time to take control.
Book your BrandStorm session today, and let’s uncover the strategy that puts you in the driver’s seat of your success.
