Match your lipstick to your nipples.
That’s a great idea, Rae! Or at least, that’s what I thought until my sister’s stunned silence reminded me of how wild it sounded. I’d just heard about parties where women match lipstick shades to their nipples to find their perfect nude. While this might make for an eyebrow-raising conversation starter, it planted a deeper idea in my mind: what if we could build our personal and professional brands with the same level of intimate alignment?
For years, women have sought answers to one recurring question: What colors work for me? It’s a ritual we’ve seen play out at makeup counters, in dressing rooms, and during impromptu style consultations with friends. In my retail days, I watched countless women light up as they discovered the transformative power of the right colors. When you wear shades that harmonize with your natural tones, you don’t just look good—you feel good. Confidence radiates, and suddenly, the world feels like it’s yours to conquer.
But what if that power extended beyond your wardrobe? What if the same principles could elevate your brand, helping you shatter glass ceilings and attract clients who see your value—clients who are willing to invest at the highest levels?
The Power of Color in Branding
Your brand isn’t just a logo or a set of marketing materials. It’s a living, breathing extension of you—your values, your expertise, and the unique impact you bring to your industry. Women consultants, especially those aiming to work with high-value clients, often struggle to communicate their worth through traditional branding methods. A cookie-cutter approach won’t cut it in a world where exclusivity and refinement matter.
This is where the magic of personalized brand alignment comes in.
When you choose brand colors that resonate with your natural beauty and energy, you create a visual identity that feels authentic, magnetic, and unmistakably you. It’s the difference between a brand that blends in and one that commands attention. Think of it as your brand’s version of the perfect nude lipstick—effortlessly flattering and impossible to ignore.
How to Discover Your Brand’s Color Season
In the world of fashion, color seasons categorize individuals based on their natural tones. Are you warm or cool? Vibrant or muted? These distinctions dictate which shades make you glow versus those that wash you out. Translating this concept into branding means taking a deep dive into your personal essence and business identity.
For example, my color season is True Spring. With warm undertones and golden hues, I’m naturally drawn to colors that evoke sunshine, tropical waters, and lush greenery. When I looked at my own brand, I realized the palettes I’d chosen—turquoise, honey yellow, fresh green—weren’t arbitrary. They were an extension of who I am. And the results? A brand that not only looks cohesive but also feels intrinsically aligned with my personality and purpose.
Why This Matters for Women Consultants
As a consultant, you’re selling more than services. You’re selling trust, expertise, and the promise of transformation. High-value clients—your “Champagne Clientele”—expect nothing less than a brand that exudes confidence and competence. When your colors align with your natural season, they subconsciously communicate warmth, trustworthiness, and authority.
Imagine walking into a meeting or logging onto a virtual call with visuals that not only look polished but also feel inherently you. Imagine the way potential clients’ faces light up when they sense the clarity and confidence behind your brand. That’s the kind of power that shatters glass ceilings and opens the door to uncommon wealth.
Practical Steps to Align Your Brand Colors
Ready to harness the magic of color? Here’s how to start:
- Discover Your Color Season: Consider working with a color consultant or using online resources to identify whether you’re Spring, Summer, Autumn, or Winter. Look for the shades that naturally complement your features.
- Audit Your Current Brand: Compare your identified colors with your existing brand assets. Do they align, or are there inconsistencies? Be honest about whether your current visuals reflect your energy and expertise.
- Revamp with Intention: Update your website, logo, and marketing materials to incorporate your aligned colors. This doesn’t mean a total overhaul—small, thoughtful adjustments can make a world of difference.
- Test and Refine: Pay attention to how people respond to your refreshed brand. Are you attracting the clients you want? Are they commenting on how polished and professional your materials look? Use their feedback to fine-tune your approach.
Beyond Colors: Building a Brand That Shines
While colors are a powerful tool, they’re just one part of creating an extraordinary brand. Your messaging, tone, and overall strategy must also align with the unique value you bring to the table. When all these elements work together, the result is a brand that doesn’t just stand out—it shines.
By creating a brand that reflects your strengths, personality, and aspirations, you’re not just building a business. You’re laying the foundation for uncommon wealth, impact, and legacy. You’re showing the world that women consultants can lead with both power and grace—and that success doesn’t have to come at the expense of authenticity.
So, yes, match your lipstick to your nipples if you want to. But more importantly, match your brand to you. The world is waiting to see your glow.
