When I reflect on the journey of building my business, one of the hardest lessons has been understanding that growth often comes with shifts in relationships. Some friendships that once felt unbreakable seem to fade, leaving behind an ache that’s hard to explain. But what if these changes aren’t just endings? What if they’re transitions, opening the door to something even better—a new circle of empowerment that aligns with your vision?
As I worked on a major project for my business on the eve of New Year’s, I felt both exhilarated and reflective. I reached out to a few friends who share similar goals, and their immediate responses were full of encouragement and pride. They celebrated my milestones, even from hundreds of miles away. It was the kind of support that filled my heart.
Later that evening, as I scrolled through Instagram, I saw posts of childhood friends on a trip to Las Vegas. I hadn’t been invited, and I hadn’t even known about it. The sting of being overlooked lingered. Another friend, celebrating her bridal shower just down the road, hadn’t included me in her guest list. Those moments hurt, and in that hurt, I questioned what I had done wrong. But as I allowed myself to process those feelings, I realized something powerful: not everyone can walk this path with me—and that’s okay.
The Ebb and Flow of Relationships
As women consultants striving to create extraordinary brands, our paths demand growth, focus, and a level of commitment that not everyone understands. It’s natural for relationships to evolve. The people who truly belong in your life will celebrate your ambition, even when they don’t fully grasp the magnitude of your goals.
The truth is, building an extraordinary brand means stepping into spaces where your vision is honored and your potential is nurtured. It’s about finding people who see your success as a shared victory, not a competition. And while it’s hard to let go of familiar relationships, doing so creates room for connections that uplift and inspire.
Redefining Your Circle
As I mourned the friendships I felt slipping away, I started to notice something remarkable. My “new circle”—friends from across the country who celebrated my wins without hesitation—was already forming. These women weren’t just acquaintances; they were allies who understood the weight of my ambition. They cheered for me, offering insights and support that felt like lifelines during challenging moments.
These relationships weren’t limited by geography. They were defined by shared values and mutual respect. In their encouragement, I found the strength to keep pushing forward, even when the journey felt lonely.
Building a Brand That Attracts Your People
Your brand is a magnet. When crafted intentionally, it doesn’t just attract clients; it attracts the right people—those who align with your vision and celebrate your journey. Here’s how you can create a brand that builds your new circle:
- Celebrate Your Wins Loudly: Don’t shy away from sharing your milestones, no matter how small. Success breeds connection. By showcasing your achievements, you’ll attract others who resonate with your journey and want to celebrate alongside you.
- Craft Messaging That Reflects Your Values: Your brand’s messaging should be as bold and authentic as you are. Highlight your mission, your goals, and the legacy you’re building. This will naturally draw like-minded individuals who see themselves in your story.
- Seek Out Communities of Empowered Women: Whether through online groups, professional organizations, or mastermind sessions, actively look for spaces where ambitious women gather. These are the places where you’ll find your new circle.
- Let Go of What No Longer Fits: Just as your brand evolves, so too should your relationships. It’s okay to release connections that no longer align with your growth. This isn’t about blame or fault; it’s about creating space for something greater.
The Legacy of Empowerment
Every step you take to build an extraordinary brand is a step toward creating a legacy. This legacy isn’t just about wealth; it’s about impact. It’s about showing other women—your clients, your peers, and even your children—what’s possible when you refuse to settle for ordinary.
By aligning yourself with people who share your values and vision, you’re not just building a support system; you’re cultivating a community. This community will celebrate your successes, amplify your voice, and remind you of your power when you need it most.
Finding Strength in Celebration
So, if you’re feeling the sting of distance in old friendships, take heart. Those who are meant for you will find their way back. In the meantime, lean into the new circle forming around you. Celebrate the women who celebrate you, and don’t be afraid to seek out those connections that feel like home.
Your journey isn’t just about business. It’s about creating a life that’s rich in relationships, impact, and joy. And as you continue to build your extraordinary brand, know this: the right people will always meet you on the other side.
