In the competitive world of consulting, defining a brand that transcends the ordinary to become truly extraordinary is key to not just surviving, but thriving. Mikel Dyer’s journey, as shared on the Luxe Leap podcast, epitomizes the essence of a successful brand pivot. Her transition from a printing business owner to a fractional COO highlights a strategic embrace of core competencies that many women consultants can learn from to shatter glass ceilings and build uncommon wealth.

Discovering What Makes You Tick: Mikel’s entrepreneurial path was not straightforward. Initially involved in a digital printing venture, she quickly realized that while she excelled at business development, her passion did not lie in the operational tasks of printing. This revelation is a crucial lesson for all consultants: understanding what you’re truly good at and what you enjoy can be the bedrock of a thriving business. Her decision to pivot and focus on what she naturally excelled at—operational strategy—set the stage for her later success.

Crafting a Brand Around Your Passions: When Mikel transitioned to becoming a fractional COO, she leveraged her innate strengths and past experiences to redefine her professional identity. This alignment of personal passion with professional expertise is essential for creating a brand that resonates deeply with high-end clients. For women consultants, Mikel’s story underscores the importance of authenticity in one’s brand narrative—a compelling differentiator in a saturated market.

From Initial Challenges to Champagne Clientele: Mikel’s first significant breakthrough came when she secured her initial ‘Champagne Client,’ a term that denotes clients who are not only lucrative but also a joy to work with. This milestone was more than a business achievement; it was a testament to her brand’s resonance with top-tier clients. For consultants, attracting such clients requires a brand that not only offers exceptional service but also embodies an ethos that appeals to discerning tastes—exactly what Mikel accomplished.

Empowering Women Consultants to Break Barriers: Mikel’s approach to building a business around her strengths and values demonstrates how women consultants can shatter traditional barriers. By defining success on her own terms and aligning her business practices with her personal ideals, she not only achieved professional success but also contributed to setting new standards in the industry. This narrative is particularly empowering for women aiming to elevate their consultancy into the realm of extraordinary brands that command respect and attract premium clients.

Call to Action: Inspired by Mikel’s story? Want to learn how you can pivot your skills into a brand that not only meets but exceeds the expectations of the most discerning clients? Tune in to the Luxe Leap podcast where Mikel shares her insightful journey and invaluable lessons. Discover how embracing your core strengths and passions can lead to unprecedented success. Listen now and take your first step towards crafting an extraordinary brand.

This blog aims to connect with women consultants by highlighting a relatable journey of transformation and success, encouraging them to reevaluate and realign their brand strategies. It serves as a motivational piece, pushing them to think strategically about their unique capabilities and how these can be transformed into a high-value brand. By linking back to the Luxe Leap podcast, it also invites readers to engage further with content that can support their growth and inspire their next big move.