When Your Standards Trigger Insecurity—Let Them.
I gave thoughtful, clear brand feedback.
And a man got offended.
Where have we seen this before?
It started innocently enough. A coaching client brought my notes back to her website designer.
The issue?
A hero section that looked like a design free-for-all. Clip art and stock photos thrown in like confetti at a budget birthday party. Six fonts fighting for attention—and not a single one aligned with the brand.
There was no cohesion.
No clarity.
No message to anchor the brand’s value or vision.
So I did what I’m paid (and known) to do:
I named the disconnect.
I gave the roadmap to correct it.
And I did so with clarity, not cruelty.
But instead of receiving the insight, the designer spiraled.
His ego came out swinging with a condescending, “Let me see her site.”
And then: “Oh, her site is what we call a plug-and-play.”
Cue the internal mic drop.
Because let me tell you—what he called “plug-and-play” was actually a site I architected from wireframe to final build.
And even if it had been built from a template (which I use with intention when needed)—he still missed the point.
It’s not about what tools you use. It’s about the strategy you infuse.
The Deeper Pattern at Play
This wasn’t just about one man’s bruised pride.
It’s about what happens when women bring high standards into rooms still designed for mediocrity.
It’s about what unfolds when we stop sugarcoating and start naming what’s not working.
Let me be direct:
→ When a woman expresses vision with precision, it will unnerve those who benefit from her confusion.
→ When she critiques without coddling, it will expose where others are winging it.
→ And when she holds a mirror to misalignment, it will make some people flinch.
But here’s the reframe every woman consultant needs to hear:
Their discomfort is not your burden.
Your standards are not too much.
Your clarity is not an attack.
Your ability to diagnose the disconnect is not arrogance—it’s excellence.
For the Woman Building a Legacy Brand
If you’re running a consulting agency, your brand is not just a digital front.
It’s the vessel of your authority.
It’s the gateway to uncommon wealth.
It’s the energetic signature that lets high-value clients say: “Finally. Someone who gets it.”
And that kind of resonance requires unapologetic discernment.
It requires not tolerating misalignment because someone else’s ego is fragile.
It requires having brand boundaries—visually, verbally, and energetically.
Because when you’re building a brand that’s meant to shift rooms, you don’t have time to explain why the room needs shifting.
The Luxe Lesson
You don’t have to shrink to soothe someone else’s discomfort.
You’re not here to make them feel safe in their mediocrity.
You’re here to make the right clients feel seen in your brilliance.
Let your standards do the sorting.
Let your discernment be the filter.
And let the insecure call it “too much”—while you quietly build an empire grounded in clarity, confidence, and Champagne-level conversion.
Ready to build a brand that doesn’t flinch?
The Brandmuda and BrandStorm sessions were built for women who are done being polite about misalignment.
For the visionary who already knows—let’s elevate what you won’t apologize for.
