“We have values.”

You’ve heard it. You’ve said it. Maybe it’s even printed on your onboarding doc or floating somewhere in the depths of your About page.

But as The Luxe Leap guest Jordan King so powerfully revealed in our recent episode—values aren’t strategy. And having values doesn’t mean you’re living them.

When Jordan facilitated a strategy session for a nonprofit board, she asked a question that every woman consultant needs to write on a Post-it and stick on her MacBook:

“Are we actually living our values?”

The answer?
A quiet, collective no.

That moment? It didn’t just shift the room.
It shifted her business.

Because what Jordan realized—and what most women consultants overlook—is this:

Your values are only as powerful as your ability to operationalize them.

If your brand says equity but your hiring process is inaccessible?
If your content screams empowerment but your team is burning out?
If your mission is integrity but your pricing is leaking dream dollars?

Then we have a brand alignment problem, sis. And Champagne Clientele can feel the disconnect.

Living your values is a luxury strategy.

Let’s break that down. Most brands stop at naming values.
You’re not most brands.

You’re building:

• An agency that scales on clarity, not chaos
• A business that thrives without pretending to be “everything to everyone”
• A brand that shatters glass ceilings and invites generational wealth to the table

And that level of leadership demands more than bullet points and branding decks.

It demands audits. Systems. Measurement. And a CEO who’s willing to pause the hustle and ask:

Where am I not living what I lead?

Jordan built her consulting agency—Collective Lift—on the belief that values-driven strategy can be measured, refined, and activated through evidence-based methods. This isn’t “good vibes only” consulting. It’s grounded. Strategic. Precise.

And your Champagne Clients? They notice that precision.

This is what makes your brand extraordinary.

In a world where everyone’s shouting vision, you become the one who executes with integrity.

That’s what builds:

• Uncommon wealth—the kind rooted in values, not volume
• Trust equity that compounds faster than followers
• Magnetic alignment with premium clients who don’t question your rates because they resonate with your mission

It’s not just about looking luxe.
It’s about leading with lift.

Want to build a business that aligns as well as it earns?

Then you need this episode.

🎧 Listen to Jordan King’s full conversation on The Luxe Leap podcast and learn how to transform your values from words into your most powerful business metric.

Because extraordinary brands don’t just say it.
They live it.