There’s a moment many women consultants quietly experience.
You look at your background…
your pivots…
your past careers…
…and wonder if any of it actually makes sense together.
The answer?
It does.
More than you realize.
🥂 The Experience That Changed Everything
In her episode on The Luxe Leap Podcast, Chloe Jenkins shared a career pivot that, at first glance, seemed completely unrelated to where she is today.
After burning out in the ad agency world—writing for everything from credit bureaus to pet food brands—she stepped away and followed something far less logical:
Wine.
Not because it was part of a long-term business plan.
Because it lit her up.
She immersed herself in wine education, certifications, and eventually marketing inside the wine industry itself.
And while most people would have viewed that chapter as unrelated…
It quietly became the foundation of how she approaches messaging today.
✨ What Luxury Brands Understand Better Than Everyone Else
Working in wine taught Chloe something most businesses miss entirely:
People don’t buy products.
They buy:
- Atmosphere
- Emotion
- Identity
- Experience
Wine marketing isn’t about grapes.
It’s about:
- Celebration
- Connection
- Sophistication
- The feeling attached to the moment
And that perspective fundamentally changed the way she writes for brands today.
This is the distinction your audience needs to hear:
“Champagne Clientele” are not buying your service alone.
They are buying:
- How your brand makes them feel
- The level of refinement they experience with you
- And the identity they step into through your work
That’s why extraordinary branding matters.
Because premium clients invest emotionally first.
💎 The Background You’ve Been Undervaluing
Most women consultants think their authority comes from:
- Certifications
- Titles
- Industry-specific experience
But often?
Your true edge comes from the experiences no one else can replicate.
The industries you’ve moved through.
The environments you’ve adapted to.
The perspectives you’ve collected along the way.
Chloe realized her wine background wasn’t irrelevant.
It was differentiating.
Because while other copywriters focused only on conversion…
She understood:
- Sensory experience
- Emotional nuance
- And how to make a brand feel intoxicating in the best way possible
That’s not randomness.
That’s positioning.
🥂 The Philosophy Most Women Ignore
Your past isn’t clutter.
Your pivots aren’t confusion.
And your unconventional path isn’t a liability.
In her conversation on The Luxe Leap Podcast, one truth becomes undeniable:
The experiences you think make you “less relevant”
are often the very things that make your brand unforgettable.
Because premium brands are not built on sameness.
They’re built on perspective.
✨ Where Glass Ceilings Quietly Break
Glass ceilings don’t just break through expertise.
They break through differentiation.
When you stop hiding the parts of your story that feel unconventional…
You:
- Create more magnetic messaging
- Build deeper emotional resonance
- And attract clients who value originality over imitation
That’s how you move from:
- Competing on services
To:
- Being known for a distinct point of view
And that’s where uncommon wealth is built.
Not through trying to sound like everyone else…
But through finally owning what makes you different.
🥂 The Experience You’ve Been Overlooking
There’s likely a chapter of your story you’ve minimized because it didn’t seem “relevant enough.”
A past career.
An unexpected pivot.
An unconventional interest.
But the question isn’t:
“Does this fit neatly into my brand?”
It’s:
What perspective did this give me that nobody else has?
Because that may be the very thing your positioning has been missing.
Chloe and I explored how unconventional experiences become powerful brand differentiation in her episode on The Luxe Leap Podcast.
And if you’re ready to stop downplaying your story and start leveraging it as your greatest advantage, this is the conversation you didn’t know you needed.
Listen now to The Luxe Leap: Featuring Chloe Jenkins
