Picture this: You’re sitting at your desk, fluorescent lights overhead, inbox overflowing, pretending to care about another meeting that could’ve been an email. Outside the window? Life. Moving. Blooming. Laughing without you.

That’s where Erin Hines found herself—not in a moment of dramatic collapse, but in the quiet ache of misalignment. And on a recent episode of The Luxe Leap podcast, she shared exactly what she did next—and why it might be the very shift you’ve been waiting for.

From Window-Gazing to Purpose-Driven CEO

Before she became a holistic business coach helping entrepreneurs align their brands with who they actually are, Erin was a woman like so many of us—following the playbook. College, career, success… and a silent scream on the inside.

The big shift? She invested in a purpose coach—not because she was lost, but because she was ready to stop living on autopilot.

She got radically honest about what she valued:

• Freedom over false urgency
• Connection over code-switching
• Joy as a business metric—not a bonus

And from there, her brand wasn’t born—it was liberated.

Erin didn’t just create another coaching business. She architected a brand that let her pop the cork on her potential, shatter glass ceilings that once felt bulletproof, and start building uncommon wealth on her own terms. Wealth not just in revenue—but in resonance, reach, and rest.

“I wanted space to enjoy my life, not just squeeze it in around the edges,” she told me. “That meant building my brand around me, not building myself around a brand.”

Sister. Let that one sink in.

The Lesson in the Glass: You Deserve a Brand That Honors You

If you’re a woman consultant, you already know what it’s like to be everything to everyone. You’re running the show, landing clients, leading a team—or maybe doing it all solo—and still somehow feeling like you’ve muted yourself to make it all work.

But let me be clear: You don’t need to hustle harder to hit your next level. You need a brand that lets you live louder.

Erin’s story is your permission slip.

Creating an extraordinary brand doesn’t mean having the prettiest website or latest funnel trend. It means building a business that aligns with your energy, your rhythm, and your definition of luxury—whether that’s quiet mornings with a matcha latte, picking your kids up at 3pm, or flying first-class to your next speaking engagement.

This is how we break free from mid-tier clients and lowball requests.
This is how we attract Champagne Clientele.
This is how we build legacies.

Make Your Next Leap: Listen to Erin’s Luxe Leap

If Erin’s story lit something in you—a whisper, a spark, a full-body yes—then let that energy move you.

✨ Listen to Erin’s full episode on The Luxe Leap podcast, where we unpack Human Design, purpose-led branding, and what it really looks like to sign your first dreamy high-ticket client without the sleaze.

Because when women like us get clear on what we truly want?

We don’t just build brands—we build freedom. And baby, that’s always worth popping bottles for. 🍾