And how you can do the same—no matter what you sell.
Let’s be honest: privacy law doesn’t exactly scream sexy.
But somehow, on The Luxe Leap podcast, Sharon Bauer had us cackling in our chairs and scribbling down brand ideas like she was Beyoncé revealing her next surprise album drop.
How?
Because Sharon—a privacy and security consultant and founder of Bamboo Data Consulting—did something most consultants are terrified to do:
She made her “boring” industry… unforgettable.
“Everyone in my industry talks the same. I didn’t want to be another stiff suit spouting regulations,” Sharon said.
“So I started branding my services like GPS. I leaned into travel metaphors. And then—boom—Carpool Consulting was born.”
Yes, you read that right.
This brilliant woman took inspiration from Carpool Karaoke and created a car-based consulting series that brings privacy experts into the passenger seat for joyful, unscripted conversations about governance, compliance, and security. Snacks included. Laughter guaranteed.
And here’s the real kicker:
Clients love it.
They remember it.
They buy into it.
“My Industry Is Too Boring for That” Is a Lie
This is where we pause and speak directly to you, Consultant Queen.
If you’ve ever said:
- “My work is too technical for that kind of brand.”
- “I serve serious industries. I have to tone it down.”
- “No one in my space does that.”
Let Sharon’s story be the beautifully wrapped permission slip you didn’t know you needed.
Because your industry doesn’t dictate your creativity.
Your brand does.
And Champagne Clientele? They’re not drawn to what’s common—they crave what’s captivating.
They want brilliance that feels effortless.
They want transformation delivered with taste.
They want you to be unforgettable.
? Your Brand Deserves a Signature Sparkle
Whether you’re in DEI consulting, cybersecurity, leadership coaching, or strategy ops—your brand can stand out without sacrificing professionalism.
In fact, the more nuanced or “boring” your field is perceived to be?
The more power you have to disrupt it with luxury, laughter, and leadership.
Because here’s the truth: Champagne Clientele buy experiences, not deliverables.
That policy manual? That compliance audit? That ops strategy?
They’re not paying for the PDF. They’re paying for how it feels to work with you.
And Sharon got that memo loud and clear.
Instead of muting herself to “look the part,” she designed a brand that made privacy feel:
- Unexpectedly fun
- Strategically smart
- Unapologetically different
Now, her consulting firm stands out in a sea of sameness—and guess what? She gets the premium clients to prove it.
✨ 3 Branding Shifts to Make Your Expertise Magnetic
- Package with Personality
Don’t just name your service. Name the experience. Sharon didn’t sell “consulting”—she sold GPS for your governance. Make your clients feel like they’re going somewhere with you.
- Create Emotional Recall
No one forgets a snack-filled car chat about compliance. What’s your version of that? Give your brand a ritual, a format, or a surprise that makes it sticky.
- Lead with Concept, Not Category
You’re not a coach or a consultant. You’re a category-of-one experience. When you brand your brilliance with a clear concept, you make your offer unforgettable.
?️ Want the Full Story?
Sharon didn’t just talk branding. She walked us through everything—from building trust in stiff industries to making bold moves without a long-term plan.
And trust me, if she can make privacy compliance feel like a party?
Your brand can absolutely break the mold.
? Catch her full story on The Luxe Leap podcast
? Listen now and steal every gold nugget.
Because yes, you can turn your consulting niche into something that feels luxurious, disruptive, and wildly bankable.
You just have to dare to be different.
And Sharon’s already popped the cork to show you how.
Let me know if you’d like a repurposed version for email, carousel, or video script to promote this blog and podcast episode!
