Every consultant knows the temptation.

You lose your job or pivot industries, and the first thing you’re told is: build a website, create a logo, launch a brand.

Trish Lindo did the opposite.

After being laid off from LinkedIn, Trish didn’t rush to Wix. She didn’t start with a funnel or a polished landing page. She started with a question:

Will someone pay me for what I know?

Turns out, they would—and did. Repeatedly. Because the value wasn’t in a domain name or a visual identity. The value was in her lived experience, her expertise, and the results she could deliver.

She wasn’t just selling services. She was selling certainty.

In her Luxe Leap episode, Trish breaks down the difference between performative branding and profitable positioning—and why building your brand doesn’t always mean building a website.

You Don’t Need a Logo. You Need Proof.

Too many women consultants get stuck in productive procrastination.

“I need a name. I need a color palette. I need my site to be perfect.”

No, you don’t.

What you need is proof of concept.

That’s what Trish figured out early. Before she ever had a business plan or a revenue goal, she had people asking for her expertise. Not because she was everywhere, but because she was exceptional.

You don’t attract Champagne Clientele by blending in. You attract them by delivering white-glove value that speaks for itself.

And that doesn’t require a homepage.

Brand Equity Starts With Results, Not Reels

Let’s be clear—this isn’t an argument against design or refinement. It’s an argument for sequencing.

Because beautiful branding before business clarity is just digital wallpaper. But when your message is already magnetic? That’s when branding becomes an amplifier.

Trish built Too Ambitious by leading with impact. She didn’t just launch a brand. She built a reputation. And that reputation now holds weight, earns revenue, and opens doors.

If you’re a woman consultant building an extraordinary brand—start with what actually moves the needle. Get the bag. Prove the value. Then let your branding reflect the power you’ve already stepped into.

Want the full conversation?

Listen to Trish’s Luxe Leap episode to hear how she made the pivot from employee to CEO—and why your website should never come before your wisdom.