I bought Brian McKnight tickets for my Dad’s Birthday this year. I grew up singing every album in the car as a little girl so when he came 3 days before Dad’s birthday it was perfect! It was supposed to be a dreamy evening—the perfect seats to match a perfect night. But when the tickets arrived, they read 110 and 112. A glaring issue: the seats weren’t together. I didn’t panic, though. My dad has this unshakable energy. He didn’t need to ask for what he wanted; people simply offered it. I could already picture it—the person in seat 111 would look at him, read the room, and voluntarily move. Problem solved.
That’s the kind of quiet authority my father always carried, and it’s the kind of presence he instilled in me. Growing up, he made sure my sisters and I didn’t just see the world as it was, but as it could be—if we dared to claim our space.
The Power of Seeing Possibility
In the early ’90s, society still whispered the same tired message to women: Be pretty. Be quiet. Maybe dabble in a career if it doesn’t disrupt the status quo. But in our house? Different rules applied. My dad expected his daughters to dominate—always. To drive the point home, he introduced us to powerhouse women: judges who let us tour their chambers, female CEOs who shared stories over dinner, and global ambassadors whose lives, he’d point out, were earned by their own ambition. These weren’t just women with titles; they were trailblazers who shattered glass ceilings and refused to apologize for their success.
Little did I know then that these introductions were planting seeds of confidence and vision. I’d grow up believing not just that success was possible, but that it was inevitable if I worked hard, spoke my mind, and built an enduring sense of self-worth.
Why This Matters to Women Consultants
Here’s the reality: The consulting world, like many industries, isn’t always designed to welcome women with open arms. It often feels like those “110 and 112” tickets—a system that doesn’t quite fit. But the good news? You don’t have to ask for permission to rearrange the seats. You can command the room, rewrite the rules, and design a brand that reflects your worth.
For women consultants, the key to this lies in creating an extraordinary brand—one that not only elevates your authority but also attracts the kind of high-value clients you deserve. I’m talking about Champagne Clientele: clients who value exclusivity, invest in premium services, and expect nothing less than excellence. When you build a brand that embodies these values, you’re not just playing the game; you’re redefining it.
How to Build a Brand That Shatters Ceilings
- Own Your Story The first step to commanding respect is to embrace the full spectrum of your story. Just like those early lessons from my dad taught me to see potential where others saw limits, your experiences—successes, failures, and everything in between—are your most valuable assets. They’re what make your brand authentic and extraordinary.
- Create Space, Don’t Wait for It A bold brand doesn’t wait for invitations; it creates its own opportunities. Whether it’s redefining how you package your services, crafting messaging that speaks directly to your ideal clients, or positioning yourself as a thought leader in your field, you have the power to design a brand that turns heads and opens doors.
- Build for Uncommon Wealth Uncommon wealth isn’t just about financial gain; it’s about aligning your business with your values, your vision, and the life you want to lead. By attracting clients who align with your worth, you’re not just earning money—you’re creating a legacy. This requires clarity in your brand messaging, a polished online presence, and systems that position you as the premium choice in your niche.
Breaking the Cycle of “Just Enough”
Too often, women consultants settle for “just enough.” Just enough income to stay afloat. Just enough visibility to get by. Just enough confidence to take the next small step. But here’s the truth: You weren’t meant for “just enough.” You were meant for extraordinary.
When you build a brand that reflects your full potential, you’re no longer waiting for someone to move out of seat 111. You’re designing the entire row. You’re creating a business that commands respect and attracts the kind of clients who not only value your expertise but also celebrate it.
Ready to Claim Your Seat?
Your brand is more than a logo or a tagline; it’s a declaration of your value. It’s the foundation for building confidence, attracting Champagne Clientele, and creating the kind of uncommon wealth that changes not only your business but your life.
So, what’s your next move? Will you keep playing by someone else’s rules, or will you claim your seat at the table and design a brand that redefines the game?
The choice is yours. And I’m here to help you make it extraordinary.
