Building an extraordinary brand isn’t just about having a polished logo, a captivating tagline, or even the best service in your niche. It’s about how you show up, day after day, especially when faced with criticism or pushback. As a woman consultant aiming to shatter glass ceilings and attract Champagne Clientele—those premium clients who value […]

When Ariel, an intern at Nordstrom over a decade ago, wrapped up her season, I asked her the same question I always ask interns: “What was the #1 thing you learned from your experience?” Her response left me stunned, then doubled over in laughter: “I learned how to say F you with only a smile.” […]

There’s a unique freedom that comes with being a woman in charge. Maybe it’s the realization that you answer to yourself or the satisfaction of knowing you get to set your own standards, define your brand, and make an impact on your terms. But every so often, someone decides it’s their job to put you […]

Is Your Ideal Client a Mystery? Attract Your Dream Clients by Defining Your Niche In the world of coaching and consulting, finding your ideal client can sometimes feel like you are in an episode of Scooby Doo. You know you have a lot to offer, but reaching those clients who truly value your services can […]

As a coach or consultant, your brand is your unique story, a melody that defines who you are and how you connect with your clients. Just like a song, your brand has various notes and emotions that make it truly yours. So, how can you explore the depths of your brand in a creative and […]

Branding is an essential aspect of any successful business. It’s the process of creating a unique identity and image for your company or product in the minds of your target audience. But what exactly is branding, and how can you develop an effective branding strategy? In this blog post, we’ll explore the definition of branding […]